๐ The Scoop
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies.
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizationยs financial and marketing performance.
Genre: Business & Economics / Marketing / Direct (fancy, right?)
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