Business Analytics

📖 The Scoop

Business analytics is a set of techniques and processes that can be used to analyze data to improve business performance through fact- based decision-making. Business analytics create capabilities for companies to compete in the market effectively. However, nowadays companies use analytics as competitive strategy of the business.1 Introduction to AnalyticsAnalytics2 Business Analytics.Evolution of business analyticsScope of business analyticsImportance of business analyticsData use for analytics3 Challenges of Business AnalyticsBenefits and advantages of implementingbusiness analyticsChallenges in implementing businessanalytics in an organization4 How Business Analytics Helps CompaniesHow business analytics helps a company5Business Analytics ProcessBusiness analytics processStep 1: Defining the business needs and requirementStep 2: Explore the structured and unstructured dataStep 3: Analyze the dataStep 4: Predict what is likely to happenStep 5: Optimize to find the best solutionStep 6: Make a strategic decision and measurethe outcomeStep 7: Update the system with the results of thestrategic decision6 Types of Business AnalyticsDescriptive analyticsPredictive analyticsDiagnostic analyticsPrescriptive analyticsDecision analytics7 Business Analytics Tools for BusinessOpen-source analytics toolsRPythonApache SparkApache StormPIG and HIVECommercial analytics toolsSASTableauExcelQlikViewSplunkOther business analytical tools8 Business Analytics ApplicationsBusiness analytics applicationsFinancial analyticsHuman resource analyticsMarketing analyticsHealth care analyticsSupply-chain analyticsWeb analyticsCRM analytics9 Career in Business AnalyticsNeed for business analyticsCareers in business analyticsBusiness analytics helps companies to find the most profitable customer and allows them to justify their marketing effort, especially when the competition is very high. By using the business analytical software, the corporate world has the ability to make better decisions, and it improves with analytical skills.Decision-making process is largely dependent on business analytics in organizations and businesses. When business analytics is carried out the right way, it can help companies put the right foot forward.Business analytics is based on the data and statistical methods. It focuses on using a set of metrics to investigate the past, present, and future of an organization or a business. This book helps you to know the analytics, analytics in business, challenges, process, types, tools, and applications of analytics.

Genre: Computers / Management Information Systems (fancy, right?)