📖 The Scoop
McKinnon & Bruns talked to managers in production, marketing, & other functional areas to discover what information they need & how they obtain it. Their findings stand in stark contrast to what the traditional providers of information may believe. The authors found that managers develop & rely upon their own personal information systems, which do not involve elaborate technology; direct observation, relationships, & frequent contacts both within & outside of their firms play significant roles. Recognizing that the challenge to accounting & management information specialists is to incorporate within their systems more of the data that effective managers actually use, the authors make specific recommendations about how to convey relevant & timely information to managers.
Genre: Business & Economics / General (fancy, right?)
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