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Strategies for Planned Change

by Gerald Zaltman , Robert Duncan

📖 The Scoop

Monograph describing various strategies for creating social change - presents a literature survey on Innovation diffusion and change and the definition of social problems, examines the major parties involved in change processes, EG. The change agent, individual, etc., Discusses issues of resistance to change, utilization of research and ethics dilemnas, and covers facilitative, reeducative, persuasive and other strategies. Bibliography pp. 359 to 377 flow charts and statistical tables.

Genre: Business & Economics / Organizational Development (fancy, right?)

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