📖 The Scoop
STUPID Goals Blueprint is the ultimate guide for anyone who's tired of setting SMART goals that go absolutely nowhere. You know the ones-Specific, Measurable, Achievable, Relevant, and Time-bound, but somehow also dull, uninspiring, and completely ineffective. In this book, Ken flips the script on traditional goal-setting advice and introduces the STUPID goals framework: a bolder, more adventurous approach to setting goals that actually get you excited-and deliver big results without fizzling out.
Ken takes you on a fun and relatable journey through the pitfalls of the SMART system, showing why it's the wrong fit for high-achievers with big dreams. You'll laugh at the overly cautious advice you've been following for years and breathe a sigh of relief when you see there's a better way. The STUPID framework stands for Stretch, Tangible, Unshakeable, Possible, Inspiring, and Developmental goals-because when you aim for something crazy big, the excitement and momentum take care of the rest!
With a mix of personal stories, practical strategies, and plenty of humor, this book helps you shift your mindset from playing it safe to going after the big wins. Whether you're trying to push past career roadblocks, escape the shadow of a bad boss, or finally achieve the dreams you've been putting off, the STUPID Goals Blueprint will give you the confidence and tools you need to make it happen. Get ready to crush your goals-and have fun while you're at it
Genre: Self-Help / Personal Growth / General (fancy, right?)
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