E-commerce 2019

📖 The Scoop

For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2019: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-¿commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook(R), Google(R), Twitter(R), and Amazon(R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

Give students anytime, anywhere access with Pearson eText
Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place - even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.

Pearson eText can also be adopted on its own as the main course material. Learn more about Pearson eText or contact your Pearson rep for purchase options.

Genre: Business & Economics / Industries / Retailing (fancy, right?)