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The Theory and Practice of Country-of-origin Effect
This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines...
Updated to prepare students for the latest Graduate Management Admission Tests as it is given in the computer-adaptive format, this manual presents a ...
Updated to reflect the latest Graduate Management Admission Tests as it is given in the computer-adaptive format, this manual presents a diagnostic te...
Updated to prepare test-takers for the GMAT’s Integrated Reasoning section, effective in all GMAT tests from June 2012 onward, and incorporating Int...
Comprehensive preparation for the Graduate Management Admission Test begins with an overview and introduction to the GMAT, which is a computer-adaptiv...
The Theory and Practice of Place Branding
"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new st...
A Strategy for International Marketing
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Six up-to-date practice tests with all questions answered and explained are the central feature of this revised test preparation manual. Reviews for a...
This abridged version of Barron's GMAT full-size test preparation manual presents three full-length practice tests in pencil-and paper versions, with ...
Contemporary Theory, Practice, and Cases
"Global Marketing" provides students with a truly international treatment of the key principles that every marketing manager should grasp. Alon et al....
Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the stu...
This Easy-To-Use Book Will Help You Get A Good Score On The Gmat®. You Ll Find Detailed Review In All Six Tests Areas Plus Three Model Tests With All...
Deporting and Excluding Aliens from the United States : Report to the Chairman, Subcommittee on Immigration, Refugees, and International Law, Committee on the Judiciary, House of Representatives
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp....