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An Introduction
Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and...
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role P...
'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it...
Organizations and Public Policy Challenges
"By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in coll...
The focus of this book is issues management and why it should play a key role in strategic planning, supporting the organization in its interface with...
Capabilities and Competencies
Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category! Explore a wide range of theoretical framewor...
The Encyclopedia of Public Relations explores the evolution of the PR field, with examples from history describing events, changing practices, and the...
Fake Friends and Powerful Publics
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will p...
This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provid...
Corporate Public Policymaking in an Information Society
In this paperback edition of a landmark volume, the authors have made the first in-depth analysis of a new management technique from the standpoint of...
From Interpersonal Contacts To External Affairs
Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicat...
A Comparison of Controlled Chamber and Field Experiments
The idea for this book arose in 1993, after the Free State of Bavaria through its Bayrisches Staatsministerium rur Landesentwicklung und Umweltfragen ...
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