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Using Quantitative Content Analysis in Research
Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition...
The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative cont...
A Casebook Approach
Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organiz...
This book grew out of the collective needs of media management scholars to explore the theory and practice of the field through case analysis. Althoug...
An Introduction to Mass Communication
What do reviewers have to say about "Media in Your Life ?" "The text's strengths... are on the emphasis on media history, convergence trends, and mark...
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An Introduction to Mass Communication Interactive Edition User's Guide
An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters ...
The Media in Your Life explores the social, historical, economic, and technological implications of the media in our culture and how to use the media ...
Explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our live...
An Introduction to Mass Communication Interactive Edition Video Guide
An Introduction to Mass Communication Interactive Edition
An Introduction to Mass Communication, Unbound (for Books a la Carte Plus)
For today's busy student, we've created a new line of highly portable books at affordable prices. Each title in the Books a la Carte Plus program feat...
For today's busy student, we've created a new line of highly portable books at affordable prices. Each title in the Books à la Carte Plus program fea...